IAAF President Seb Coe drops Nike sponsorship deal

BY CHRIS CHAVEZ

International Association of Athletics Federation President Seb Coe has severed his ties as an ambassador for Nike, he announced in a press conference on Thursday.

"The current noise around it is not good for the IAAF and it is not good for Nike," Coe said.

The two-time Olympic 1,500-meter champion has been sponsored by Nike since his days as a professional athlete. He has come under fire since assuming the role of IAAF president in August for not abandoning his links with the global sports apparel giant, which some view as a conflict of interest within the sport.