Puma Signs Endorsement Deal with Jenna Prandini

Published by Enduro Hub on August 27, 2015

PUMA is happy to announce an endorsement contract with rising track star Jenna Prandini. The 2015 USATF National 200m and NCAA 100m Champion will join The Global Sports Brand’s elite group of athletes that includes World’s Fastest Man Usain Bolt, and add more depth to PUMA’s female portfolio that includes five times FIFA Women’s Player of the Year Marta and the youngest ever LPGA tournament winner Lexi Thompson.

Prandini is a perfect fit for the PUMA brand, her performance and athletic potential balanced by a personality and unique style that befits the Forever Faster mantra. She will be used in global marketing initiatives for Running & Training across all communication channels, most prominently in the US market. As PUMA continues its focus and investment in this area, Prandini will bring further credibility to a business unit that is growing commercially across all regions. The track and field star will also be a key ambassador for PUMA Women, an area of increasing focus for the Global Sport brand, and will be activated across multiple product categories including Sportstyle.